CHOICE O’CLOCK™ HOMEWARE

Choice O’Clock™ merchandise was developed as physical prompts designed to interrupt autopilot drinking at the point of decision. Far from being novelty items, they are durable behavioural cues for the home environment.

A Choice O’Clock™ coaster is best placed where you are likely to pour that first drink. Subtle and elegant enough to blend into any environment. A fridge magnet does the same at the door of the fridge. The prompt is always there, whether you are consciously looking for it or not.

We are showing a selection from the range below. The full store includes posters, bone china mugs, further coaster and fridge magnet designs.