LEGAL
Last updated: 4 June 2026
PRIVACY POLICY
Who we are
Choice O’Clock™ is operated by Alastair Cassie, trading as Alcohol Reduction Coach™, based in the United Kingdom. This site is available at choiceoclock.com.
For any privacy-related enquiries, please contact us at: hello@choiceoclock.com
What data we collect
At present, choiceoclock.com is an informational website. We do not operate contact forms, newsletter sign-ups, or user accounts. The only data collected is through Google Analytics (see Cookie Policy below).
If you contact us directly by email, we will retain your email address and any information you choose to share solely for the purpose of responding to your enquiry.
How we use your data
- To understand how visitors use our site, via anonymised Google Analytics data.
- To respond to direct enquiries made by email.
We do not sell, share, or transfer your personal data to third parties for marketing purposes.
Legal basis for processing
Under UK GDPR, our legal basis for processing analytics data is legitimate interest. We use this data solely to improve our website and understand visitor behaviour at an aggregate level.
Data retention
Google Analytics data is retained for 26 months by default. Email correspondence is retained for as long as reasonably necessary to manage the enquiry.
Your rights
Under UK GDPR you have the right to access, correct, or request deletion of any personal data we hold about you. To exercise any of these rights, contact us at: hello@choiceoclock.com
Third-party services
This site uses Google Analytics, operated by Google LLC. Google may process data outside the UK. For more information, see Google’s Privacy Policy.
Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision.
COOKIE POLICY
What are cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and store certain information about your visit.
Cookies we use
This site uses the following cookies:
- Google Analytics cookies (_ga, _gid, _gat) — These are analytics cookies set by Google. They collect anonymised information about how visitors use the site, including pages visited, time spent, and device type. No personally identifiable information is collected.
- WordPress cookies — WordPress sets a small number of functional cookies to ensure the site operates correctly. These do not collect personal data.
Managing cookies
You can control and delete cookies through your browser settings. Disabling cookies may affect the functionality of some websites. For guidance on managing cookies, visit aboutcookies.org.
Opting out of Google Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
TERMS OF USE
Use of this site
By accessing choiceoclock.com, you agree to these terms. If you do not agree, please do not use this site.
Informational purposes only
The content on this site is provided for informational purposes only. It does not constitute medical, clinical, or therapeutic advice. Choice O’Clock™ is a behavioural method, not a clinical treatment.
If you are concerned about alcohol dependence or withdrawal, please speak to your GP or contact WithYou at wearewithyou.org.uk.
Intellectual property
All content on this site, including the Choice O’Clock™ name, Eligo Ergo Sum, the clock-pause mark, and all written content, is the intellectual property of Alastair Cassie trading as Alcohol Reduction Coach™. Reproduction without written permission is not permitted.
Limitation of liability
We make every effort to ensure the accuracy of content on this site. However, we accept no liability for any loss or damage arising from reliance on information published here.
Governing law
These terms are governed by the laws of England and Wales.
Contact
For any queries relating to these terms, contact us at: hello@choiceoclock.com